Do You Really Even Need a Web Site?

Do You Really Even Need a Web Site?

From the late ’90s until recently, the prevalent thinking among businesses of all shapes and sizes was that if you didn’t have a web site, you didn’t really have a business. This resulted in a wild proliferation of billboard and...
Making a Sale Versus Building a Relationship

Making a Sale Versus Building a Relationship

Not long ago, the noted business leadership speaker and author, Simon Sinek, posted a short statement on facebook that caught my eye:   “To drive sales, make a pitch. To build loyalty, make a friend.”   The reason this jumped out at me from the...