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The Stuff We Think ABout

Value vs. Price: They’re Not the Same Thing

“Good tattoos aren’t cheap. Cheap tattoos aren’t good.” – sign seen on the wall of a tattoo studio somewhere out there in the vast American expanse.

Do You Really Even Need a Web Site?

It’s not a simple yes or no question. Although sometimes, the answer is, surprisingly, “no.”

Making a Sale Versus Building a Relationship

“To drive sales, make a pitch. To build loyalty, make a friend.” – Simon Sinek